Welcome to a comprehensive and insightful post on the shopping preferences of Vietnamese females for food groceries in Ho Chi Minh and Hanoi from Q&Me source. In this article, we present the findings of a survey conducted among females in their 20s to 40s who regularly cook at home. Our aim is to delve into the channel preferences, explore the unique factors of modern trade (MT) and general trade (GT) stores, and highlight the popular modern trade stores for grocery purchases. By understanding these insights, businesses can develop targeted strategies to cater to the specific needs of Vietnamese consumers more effectively, thereby gaining a competitive edge in the market.
- Channel Preference:
According to the survey, wet markets emerged as the primary channel for purchasing food groceries among the surveyed females, constituting a significant 100% preference rate. This traditional form of shopping is deeply rooted in Vietnamese culture and offers a vibrant and immersive experience for consumers. Interestingly, online platforms are gaining traction, with 14% of the surveyed females utilizing them for their grocery shopping. This shift towards e-commerce platforms indicates a growing inclination towards convenience and the adoption of digital solutions in the grocery shopping landscape. Furthermore, the data revealed that more than half of the respondents prefer to shop at modern trade channels, especially among females in their 20s residing in Ho Chi Minh City. This suggests a changing consumer behavior with a decreased reliance on traditional wet markets.
GT shops:
When it comes to general trade (GT) shops, which include wet markets and local independent shops, the survey highlighted that wet markets remain the go-to choice for a significant 100% of the respondents. These vibrant markets offer a wide array of fresh produce and allow for direct interaction with sellers, fostering a sense of community and trust. Additionally, 72% of the surveyed females also expressed their preference for local independent shops, which often provide personalized service and a unique selection of products. The convenience and familiarity of these GT shops play a crucial role in shaping the grocery shopping habits of Vietnamese females.
MT shops:
On the other hand, modern trade (MT) shops, including supermarkets, mini markets, and convenience stores, have gained popularity among Vietnamese consumers. The survey revealed that 89% of the respondents opt for supermarkets, appreciating the diverse product offerings and the convenience of finding everything under one roof. Additionally, 73% of the surveyed females prefer shopping at mini markets and convenience stores, which offer a more compact and accessible shopping experience. These smaller formats often cater to the immediate needs of consumers and are strategically located within residential areas.
E-commerce or online stores:
The survey also shed light on the growing trend of online grocery shopping, with 14% of the surveyed females utilizing e-commerce platforms for their grocery needs. The convenience, wide product selection, and doorstep delivery offered by online stores appeal to consumers seeking a time-saving and hassle-free shopping experience. This emerging channel is expected to continue its growth trajectory as digitalization becomes more prevalent in Vietnam.
- Unique Factors of MT/GT Stores:
Modern trade stores have their unique appeal, attracting consumers with their diverse product offerings and a wider variety of choices. These stores often go the extra mile to entice shoppers through promotional activities, discounts, and loyalty programs. On the other hand, general trade stores, such as wet markets and local independent shops, are favored for their emphasis on fresh products and competitive pricing. The trust and personal touch associated with GT stores create a sense of familiarity and community connection among consumers.
- Popular Modern Trade Stores for Grocery Purchase:
Among the modern trade channels, three stores have emerged as the top choices among the surveyed females: Co.opmart, Winmart, and Bach Hoa Xanh. These stores have garnered popularity due to various factors, including their extensive range of food products, conveniently located outlets, and unique product offerings. Co.opmart, as one of the leading supermarket chains in Vietnam, provides a comprehensive selection of groceries and household items. Winmart, with its strategic locations and competitive pricing, attracts price-conscious consumers. Bach Hoa Xanh, a popular convenience store chain, offers a convenient shopping experience for consumers seeking quick and hassle-free grocery purchases. These factors play a pivotal role in the selection process for Vietnamese consumers, ensuring a satisfying and tailored shopping experience.
Moreover, the survey revealed additional insights into the preferences of Vietnamese females when it comes to grocery shopping. Approximately 72% of the respondents value a great variety of foods, seeking stores that offer a diverse range of products to cater to their culinary needs. Moreover, 66% of the surveyed females favor good location, emphasizing the importance of accessibility and proximity to their homes. Unique products and handling methods are valued by 63% of the respondents, indicating a desire for novel and exclusive offerings. Variety of discounts is an influential factor for 59% of the surveyed females, showcasing their inclination towards cost-saving opportunities. Good prices are prioritized by 57% of the respondents, highlighting the significance of competitive pricing in the decision-making process. Store size also matters to 54% of the surveyed females, who prefer stores with ample space to navigate and explore. Fresh products are considered essential by 53% of the respondents, indicating the emphasis placed on quality and freshness. Furthermore, 44% of the surveyed females expressed their preference for stores that offer reliable customer support, demonstrating the importance of assistance and guidance during the shopping experience. Additionally, 11% of the respondents reported having a special relationship with store owners or staff, underscoring the significance of personalized interactions and building customer loyalty.
In conclusion, Vietnam’s food and beverage retail landscape has undergone significant changes with the emergence of modern trade and online shopping options. To effectively cater to the needs of Vietnamese consumers, businesses need to develop specific strategies that leverage both MT and GT channels. Providing unique product offerings, promotions, convenient locations, and competitive pricing are key factors to consider when targeting the Vietnamese market.
Key summary points:
- Wet markets are the primary channel for purchasing food groceries in Vietnam.
- 14% of respondents use e-commerce platforms for grocery shopping.
- Modern trade stores are preferred for unique product offerings and promotions, while general trade stores are favored for fresh products and competitive pricing.
- Co.opmart, Winmart, and Bach Hoa Xanh are popular modern trade stores among respondents.
- Factors such as a diverse range of food products, convenient locations, and unique offerings influence store selection.
- Businesses need to develop specific strategies to leverage both MT and GT channels to cater to the needs of Vietnamese consumers.
For more information and insights into the Vietnamese food and beverage retail landscape, or if you require assistance in developing targeted strategies to reach Vietnamese consumers, please feel free to contact us any time.
