Welcome to the Digital 2023 Quarter 1 report for Vietnam, sourced by Data Reporter. This report provides valuable insights into the changing landscape of digital trends, internet usage, and social media behaviors in Vietnam. As we delve into the details, we’ll explore how these digital changes are impacting the lives of Vietnamese people and discuss the challenges and opportunities they present for businesses. Let’s dive into the data and discover the digital landscape of Vietnam in 2023.

I. Vietnam Overview:

Vietnam’s population reached 98.53 million in January 2023, reflecting a 0.7 percent increase compared to the previous year. With a median age of 32.7, Vietnam boasts a youthful demographic, which presents unique opportunities for businesses targeting the younger market segment. Urban centers accommodate 39.1 percent of the population, while the majority, 60.9 percent, reside in rural areas, highlighting the importance of considering both urban and rural consumers in marketing strategies.

II. Internet Users:

Vietnam has witnessed a significant rise in internet usage, with 77.93 million internet users, accounting for an impressive penetration rate of 79.1 percent of the total population. The country experienced a notable 7.3 percent growth in internet user numbers, adding 5.3 million users between 2022 and 2023. People in Vietnam spend an average of 6 hours and 23 minutes on the internet daily, with mobile phones dominating usage at 3 hours and 32 minutes, followed by computers and tablets at 2 hours and 51 minutes. Mobile devices contribute to 55.4 percent of the total daily internet time, emphasizing the importance of mobile optimization in digital strategies.

III. Social Media Statistics:

Vietnam showcases a strong presence in social media, with a staggering 70 million social media users. The country’s social media usage continues to rise steadily, without any noticeable decline in overall usage. People rely on social media platforms for various purposes, including staying connected with friends and family, reading news stories, discovering popular topics, finding products to purchase, and engaging with live streams. This highlights the significant role social media plays in shaping consumer behaviors and provides an excellent opportunity for brands to reach and engage with their target audience.

IV. Social Media Platforms:

When it comes to social media platforms in Vietnam, Facebook remains at the forefront with a substantial user base of 66.20 million. Businesses can leverage Facebook’s extensive reach and engagement opportunities to connect with their target customers effectively. Video and photo posts are particularly popular forms of content that captivate and resonate with users. YouTube also holds a significant presence in the Vietnamese market, with 63 million users. It has emerged as a go-to platform, especially for music-related content, offering brands an additional avenue to connect with their audience through engaging video content.

V. Mobile Connections:

With a staggering 161.6 million cellular mobile connections, Vietnam demonstrates a strong mobile presence in the digital landscape. The country witnessed a 3 percent increase in the number of mobile connections, adding 4.7 million connections between 2022 and 2023. Mobile devices have become a primary gateway to the online world for many Vietnamese consumers. Recognizing the significance of mobile optimization and ensuring a seamless mobile user experience is crucial for businesses to effectively reach and engage with their target audience.

VI. E-Commerce:

Vietnam’s e-commerce market has witnessed remarkable growth, with the number of online consumers reaching 57.62 million, marking an 11.3 percent increase. The total annual spend on online consumer goods purchases amounted to $12.81 billion, demonstrating the immense potential of the Vietnamese e-commerce market. Key categories that attract online shoppers include electronics, fashion, furniture, and personal care products. To succeed in the e-commerce landscape, businesses should consider various factors that influence online purchases, such as offering free delivery, leveraging customer reviews, providing coupons and discounts, ensuring easy returns, streamlining checkout processes, offering cash-on-delivery options, harnessing the power of positive social media feedback, prioritizing next-day delivery, and promoting eco-friendly products.

In conclusion, businesses need to adapt and leverage the opportunities presented by internet usage, social media engagement, and mobile connectivity as Vietnam embraces the digital age. By understanding the digital landscape of Vietnam and focusing on platforms like Facebook and YouTube, businesses can effectively engage with the Vietnamese audience. Furthermore, the e-commerce sector provides immense potential for growth, with factors like free delivery and positive customer feedback playing a crucial role in driving online purchases.

Key Points Summary:

• Vietnam has a growing population with a youthful demographic.
• Internet usage continues to rise, with mobile devices being the primary access point.
• Social media platforms like Facebook and YouTube have significant user bases in Vietnam.
• Mobile connections and e-commerce are experiencing substantial growth, driven by increased consumer spending and convenient online shopping experiences.

Contact our Vietnam team for support in harnessing the power of digital trends, optimizing your brand’s presence, and driving meaningful engagement with the Vietnamese audience. Stay ahead of the curve and create impactful digital strategies with our guidance and expertise!